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Renewing an 80 year-old legacy.
Overview
The UNCF Center for Innovation and Entrepreneurship (CIE) is a newly established organization with the potential for generational impact. As it prepared for its official launch, the center sought to refresh and refine its brand language and identity. The challenge was to create a brand that would resonate with both college students interested in CIE’s programs and the donors whose support would be crucial to the center's long-term success.
Overview
The UNCF Center for Innovation and Entrepreneurship (CIE) is a newly established organization with the potential for generational impact. As it prepared for its official launch, the center sought to refresh and refine its brand language and identity. The challenge was to create a brand that would resonate with both college students interested in CIE’s programs and the donors whose support would be crucial to the center's long-term success.
Deliverables
Facilitate Workshop on Narrative Strategy
Analyze Community Research
Define User Personas
Uncover Team Perspectives
Align + Clarify a Future Vision
Challenges
CIE needed a brand identity that balanced the rich 80-year history of the UNCF with the dynamic, forward-thinking nature of innovation and entrepreneurship. The goal was to create a brand that appealed to a diverse audience, including college students looking for opportunities in innovation and entrepreneurship, as well as donors committed to supporting the center’s mission. The brand had to be both modern and respectful of UNCF’s longstanding legacy while addressing the market’s current demands.
Approach
CIE needed a brand identity that balanced the rich 80-year history of the UNCF with the dynamic, forward-thinking nature of innovation and entrepreneurship. The goal was to create a brand that appealed to a diverse audience, including college students looking for opportunities in innovation and entrepreneurship, as well as donors committed to supporting the center’s mission. The brand had to be both modern and respectful of UNCF’s longstanding legacy while addressing the market’s current demands.
Results
The brand refresh positioned the UNCF Center for Innovation and Entrepreneurship as a dynamic, forward-thinking organization with deep roots in history. Renewed language and identity resonated with college students and donors, effectively communicating CIE’s mission and potential for impact. The visual identity was updated to reflect the energy and innovation associated with entrepreneurship while honoring UNCF’s 80-year legacy of excellence. As a result, the center was well-prepared for a successful launch, with a strong, cohesive brand that appealed to its diverse audience.
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