About

About

About

About

what we believe.

We believe we can improve the human experience through design. 

We believe that the choices we make in how we design, which considers who and how we engage, the stories we collect and share, and what we ultimately prioritize, can either shift the status quo - or sustain it.

what we dream.

We dream of a world where designing products and services with intention, repairing past harm, and promoting sustainable future impacts, is the norm - not just a feature.

how we run.

We invest in and lead projects that influence human behavior. By applying human-centered design strategies, restorative justice principles, and foresight into potential futures, we catalyze creativity for social transformation.

We are managed by a core team and powered by "Spokes," a global network of expertise that keeps us at the forefront of local culture, creativity, and approaches to equitable innovation.

MEET Our Spokes

Blue Right ArrowBlue Right Arrow

Learn About Our Process

Blue Right ArrowBlue Right Arrow
what's an "Axle" anyway?

We are inspired by movement, precisely the wheel and axle's joint utility. An "axle" is an essential component of any moving vehicle, as it allows wheels to rotate and thus, collectively, propels motion forward.

Impact Snapshot

Let's Craft Wonder.

5 Years of Operations
35 Inspired Clients
6 Global Regions Served

Our approach

"Remember to imagine and craft the worlds you cannot live without, just as much as you dismantle the ones you cannot live within."
- Ruha Benjamin

We ground in community insights - acknowledging how governance, leadership, brand identity, and engagement hold influence far beyond an initial interaction.

We explore how this influence converges across ecosystems.


We activate [k]new ways of being and doing through reparative design and restorative impact frameworks.

Our Clients

We’ve worked with some great teams over the years. Here's a select few.